A whimsical bath product line for furry friends
Deliverables
Logo
Brand Guidelines
Shampoo, Conditioner, Soap, and Lotion Packaging
Digital Ad
Website Home and Shop Page Layout
Discipline
Branding
Package Design
Skills
Adobe Illustrator
Adobe InDesign
Using my own dog, who I had just recently rescued off the streets, as inspiration for this project, I aimed to create branding that would stand out on crowded store shelves. My pup has quite the personality. I used her humorous expressions to create several dog illustrations with the goal that a customer might see one that reminds them of their own pup. I carefully selected bright, fresh colors that would represent the natural ingredients used in each product line. These eye-catching colors will stand out on store shelves while also making it easy to identify which product best fits the needs of a customer’s dog. Each color remains consistent among the five different products that Wash ‘N’ Wiggle offers.
