Producing vibrant graphics for a culinary pop-up event
Deliverables
Large Display Menu
3 Station Menus
2 Mini Menus
Catering Menu
Instagram Ads
Monitor Ad
90 Station Tickets
90 Dessert Tags
Stickers
Discipline
Branding
Print Design
Product Photography
Logo Design
Skills
Adobe Illustrator
Adobe InDesign
Team
Nicole Accardi
Assigned to a team of JWU culinary student chefs, my teammate and I were asked to design several branded deliverables to be used to both advertise their pop-up event and serve as materials to be used at the event. Beginning with creating a unique, hand-lettered typographic font we conceptualized a fun, vibrant, theme that elevated the Latin American based pop-up. We took inspiration from the festive patterns seen in bracelets and blankets of the Latin American culture to produce a color scheme and pattern to be used on print elements. This speed round challenged my team as we only had two weeks to develop a concept, design the deliverables, and print all of the required elements. Additionally, we challenged ourselves to utilize the laser engraver, a tool which neither of us had experience with, in order to create a beautiful etching of our logo on a light colored piece of wood that would compliment our station menus and overall theme.
